Operators,
not advisors.
NRD Management brings business strategy, branding, marketing, and growth management together under one roof for consumer focused companies.
Who we are
NRD Management is a brand growth company based in Los Angeles. We work with consumer brands that have a real product and a real opportunity, and we build everything around it that turns one into the other.
Our primary niche is consumer packaged goods. Food and beverage, wellness, beauty, lifestyle, and other product based businesses. These categories share a hard truth: shelf space is finite, buyers are conservative, and a brand gets one clean shot at a category review. We build for that reality.
We are not a generalist consulting firm and we are not a freelance shop. We are a small senior team that takes a limited number of brands and goes deep.
We have done the job we are advising on.
Strategy that survives contact
A positioning platform is easy to write and hard to execute. We write ours knowing we are the ones who have to build the packaging, brief the campaign, and sit in the buyer meeting. That changes what we recommend.
Execution that is actually ours
We produce the work. Identity, packaging direction, campaign assets, sell sheets, launch calendars, forecasts. You are not handed a strategy and left to find three vendors to deliver it.
Economics in every decision
Brand work that ignores margin is decoration. We price the pack, model the contribution, and pressure test trade spend before we commit a design to print.
Senior people on the work
The people in the pitch are the people on the account. We keep the roster small on purpose so that stays true.
Three ways in.
Sprint
A defined problem with a defined end. Positioning, a launch plan, a packaging system, or a retail readiness audit.
- Fixed scope and fixed fee
- Typically four to eight weeks
- Ends in assets, not a summary
Launch
End to end commercialization of a product or a line, from concept through first shipment and the first ninety days on shelf.
- Strategy, creative, and trade materials
- Pricing and margin architecture
- Buyer and distributor preparation
Brand management
Ongoing senior leadership embedded in your business, owning the growth plan and running it month to month.
- Monthly retained engagement
- Owns the calendar and the numbers
- Scales with the business